You’ve probably heard that a high-converting landing page is key to a successful online campaign. But how do you actually create one? It all starts with understanding what a landing page is and what it’s supposed to do. A landing page is simply a page on your website that’s designed to capture lead information. It’s a place where people can learn more about your product or service or sign up for a free trial or email course.
The most important thing to remember when creating a landing page is to keep it simple. Don’t try to cram too much information into one page. People will only stay on your page for a short period of time, so you need to make sure the most important information is easy to find.
In this post, we’ll walk you through the steps of creating a high-converting landing page.
What Is a Landing Page?
When someone visits your website, you want them to take a specific action, right? Maybe you want them to buy something, or perhaps you want them to sign up for your email list.
Whatever it is, you need a landing page to make it happen. A landing page is a web page specifically designed to get someone to take the desired action. It’s usually just one web page, and it’s essential to keep it simple.
Your goal is to get the visitor to do what you want them to do without distractions. You want them to focus on the one thing you’re asking them to do. So how do you create a high-converting landing page? Keep reading.
Why You Need a High-Converting Landing Page
You need a high-converting landing page because that’s where your customers are going to end up. Simple is that!
Think about it—when someone clicks on your ad, they’re not automatically going to your website. They’re going to your landing page. So, you should make sure that the page is set up to bring in as many customers as possible.
You can do a few things to make sure your landing page is effective: make sure it’s relevant to the ad that was clicked on, keep it simple and easy to navigate, and include a strong call to action. If you can check all those boxes, you’re well on your way to a high-converting landing page.
How to Create a High-Converting Landing Page
Now that you understand the basics of creating a high-converting landing page, it’s time to put that knowledge into practice. Here are a few tips for making your page irresistible to potential customers:
Use A Professional Design.
Don’t try to create a landing page yourself — invest in hiring professional WordPress page designers who know how to create pages that convert.
Focus On the Headline
The headline is the most critical part of your page, so make sure it’s catchy and attention-grabbing. A strong headline that captures your visitor’s attention and makes them want to learn more is what you should use.
Also, the headline should tell the customer what the service or product is. Remember to keep it short. Longer headlines are destined to lose a reader’s interest. To make your headline stand out, you can also add an image right after it. That way, you don’t need to go into quite as much detail in the copy.
Use Images and Videos.
Images and videos can help to explain your product or service, and they also help to keep people engaged on the page. According to Smart Insights,90% of all information transmitted to the brain is visual.
While choosing the image to add to your landing page, keep the following points in mind;
- The image should be large and of high quality
- The main goal of the picture, if you are offering a service, should be to catch the visitor’s eye and show relevancy.
- The images have to be appropriate for your business or product. Your landing page must have a picture of the product if you sell a physical item.
Adding a video on your landing page is also a great way to generate better outcomes. A video can increase conversions by up to 86% if added to a landing page.
A Powerful Call to Action
Your call to action is more crucial than any other component mentioned in this post. Because of this, the remainder of the page’s content is intended to draw attention to this piece.
It would help if you made it easy for your visitors to take the next step by providing a clear call to action. This could be anything from signing up for a free trial to downloading a white paper or e-book.
Here are a few CTA must-haves to make your landing page effective:
Use a Button
People are conditioned to believe that the CTA is a button. Do not try to push years of anticipation back by utilizing something other than a button. Keep doing what has worked before. When they see a button, they know what to do. Also, your button should be prominent. – The bigger, the better!
The CTA alone is the most crucial piece of content on your landing page. Instead of using a common word like ‘submit,’ go for something persuasive, exciting, and explosive. Apersonalized CTAcan convert up to 202% better.
Use A Contrasting Color
Your organization, website’s landing page, style guide, and designers all have favorite colors. Your landing page will also have a specific color scheme.
Now, make your CTA stand out by using a unique color. Your CTA must-have color at the most basic level. Additionally, that color must contrast with the other colors on the screen in order to stand out. Contrasting colors can draw attention and encourage clicks.
Test, Test, Test!
Always test different landing page elements to see what works best for your audience. You need to make sure that it’s continually optimized for maximum performance.
How to Test & Optimize Your Landing Page for Maximum Conversions
How do you know if your landing page is converting as well as it could be? One way is to test and optimize it for maximum conversions.
Here are a few tips on how to do that:
- Use an A/B testing tool to test different versions of your landing page.
- Keep your text short and sweet, and focus on the benefits of your product or service.
- Use images and videos that grab your visitors’ attention.
- Make sure your landing page is easy to navigate.
- Test different versions of your headline, and see which one converts the best.
Benefits of an Effective Landing Page
Apart from a boost in conversions, there are a few more benefits of having an effective landing page.
More Efficient Subscription/Buying Process
A high-converting landing page only serves as a gateway to more effectively direct visitors down the funnel. Rather than stumbling upon it somewhere in your right rail or on your site, they immediately locate your CTA on the landing page and proceed to subscribe, buy, sign up, or join.
Promoting an Upcoming Sale or Product
A landing page is dedicated to a single campaign, sale, or product. It has no place in your website’s core and just conveys one idea. A couple of things about this are good:
- It provides you with the chance to focus on and monitor the achievement of a certain objective, aim, or group of keywords.
- It prioritizes a single sales or marketing objective to increase conversion.
A specific group of search phrases is the focus of landing pages. They are also promoted via the use of Google Ads and other forms of paid advertising. Both of them increase the landing page’s rating and bring your product, promotion, or sale to the attention of users looking for related information.
Now that you know what goes into making a high-converting landing page, it’s time to put it into action. If you need help, there are plenty of resources, tools, and agencies to get you started.
Once you’ve created your landing page, track your results and continue to optimize. A/B testing is a great way to see what works and doesn’t. Keep tweaking until you get the results you want.
Don’t forget to promote your landing page! Use social media, email marketing, and paid ads to get the word out. The more people who see it, the more conversions you’ll get.